Are you wondering how to increase rankings and organic visibility in search results? Well, Caseo LTD explains how to develop and use local content to improving rankings in the search engine result page.
Local SEO is excellent for service industries and small businesses that wish to offer services in a particular area. When you focus contents on intent and local keywords, you can easily narrow down the competition and reach the target audience. We have shared a full list here on how to develop content according to local SEO.
When you want to optimize the website for local potential customers, you need to focus on two important things- localizing the schema markup and making the website mobile-friendly.
Recently, Microsoft has conducted a survey and they have found that only 17% of marketers utilized schema markup for their websites. When you add structured data to the website, it communicates the geographic locality of the business and content’s focus to search engines. It does not directly enhance rankings but makes the website relevant to focusses keywords you are aiming.
When you are developing content for local purposes, it is necessary to insert the local keywords in the meta-description and title tags for better ranking. It is also important to concentrate on long-tail keywords as it helps to describe your website geographically and topically.
For instance, you can include Toronto SEO Firm in the web pages and when writing the blog post you can use the keyword- best SEO companies in Toronto. It is necessary to insert Toronto in both pages for better indexing. When you have a business in numerous locations, you need to create pages for each location.
Local content ideas
Before starting to create local content, it is best to research to determine your target audience. You can do this by interviewing customers directly. When you determine the psychographics and demographics of the audience, you can easily develop content that interests them. It is also recommended to utilize Google’s Keyword Planner. It helps in measuring search volumes for particular keywords according to the insights offered from local keyword tactics and face to face interviews. It also helps in finding the potential audience you have not reached.
For both landing and blog pages, there are several content ideas to make use of. It includes:
· Answering local questions like what are the top places for shopping in Washington, DC?
· Content-focused on your industry as well as relevant to your area.
· Content-focused on your business.
· Generating local news stories.
· Local event write-up.
· Developing local media coverage.
If possible, you can become active in the community to get ideas for content. This way, the contents you are writing will be authentic and firsthand. Some of the ideas include:
· Guest lectures at locals schools or universities.
· Writing guest posts on local blogs.
· Attending local events.
· Hosting local events.
· Sponsoring local events.
Besides writing local content to perform well in search engines, your main aim should be to make your product a top product in the locality.