April, 2020

How to develop content to rock the rankings and support local SEO?

local seo

Are you wondering how to increase rankings and organic visibility in search results? Well, Caseo LTD explains how to develop and use local content to improving rankings in the search engine result page.

Local SEO is excellent for service industries and small businesses that wish to offer services in a particular area. When you focus contents on intent and local keywords, you can easily narrow down the competition and reach the target audience. We have shared a full list here on how to develop content according to local SEO.

When you want to optimize the website for local potential customers, you need to focus on two important things- localizing the schema markup and making the website mobile-friendly.

Recently, Microsoft has conducted a survey and they have found that only 17% of marketers utilized schema markup for their websites. When you add structured data to the website, it communicates the geographic locality of the business and content’s focus to search engines. It does not directly enhance rankings but makes the website relevant to focusses keywords you are aiming.

When you are developing content for local purposes, it is necessary to insert the local keywords in the meta-description and title tags for better ranking. It is also important to concentrate on long-tail keywords as it helps to describe your website geographically and topically.

For instance, you can include Toronto SEO Firm in the web pages and when writing the blog post you can use the keyword- best SEO companies in Toronto. It is necessary to insert Toronto in both pages for better indexing. When you have a business in numerous locations, you need to create pages for each location.

Local content ideas
Before starting to create local content, it is best to research to determine your target audience. You can do this by interviewing customers directly. When you determine the psychographics and demographics of the audience, you can easily develop content that interests them. It is also recommended to utilize Google’s Keyword Planner. It helps in measuring search volumes for particular keywords according to the insights offered from local keyword tactics and face to face interviews. It also helps in finding the potential audience you have not reached.

For both landing and blog pages, there are several content ideas to make use of. It includes:
· Answering local questions like what are the top places for shopping in Washington, DC?
· Content-focused on your industry as well as relevant to your area.
· Content-focused on your business.
· Generating local news stories.
· Local event write-up.
· Developing local media coverage.

If possible, you can become active in the community to get ideas for content. This way, the contents you are writing will be authentic and firsthand. Some of the ideas include:
· Guest lectures at locals schools or universities.
· Writing guest posts on local blogs.
· Attending local events.
· Hosting local events.
· Sponsoring local events.

Besides writing local content to perform well in search engines, your main aim should be to make your product a top product in the locality.

The complete guide on the best health benefits of drinking tea

health benefits of teahealth benefits of tea

The significance of drinking a tea
People who are searching for some of the best new year resolutions can add a cup of tea in their list due to its fantastic health benefits. Tea contains less caffeine when compared to coffee and also contains high proportions of antioxidants when compared to nuts and berries. Tea is also one of the best immune booster beverages, which can cleanse the daily pollutants out from the human body. People who want to enjoy a delicious cup of tea with some tasty pastries can visit their nearest The Bubble Tea Shop outlet. One can also find more here on some of the best health benefits of drinking white and green tea.

Let us breakdown some of the best benefits of drinking tea

Tea contains less caffeine than coffee
Naturally, both tea and coffee consist of caffeine, but tea only contains 1/3 of caffeine when compared with coffee. One eight-ounce cup of coffee can contain 130 mg of caffeine while the same amount of tea would only contain 30-40 mg of caffeine. An unusual fact about green and white tea is they are the healthiest beverages on the planet. We recommend people who face anxiety, headaches and sleepless nights to switch to brew for a better experience.

Tea is one of the best sources for antioxidants
People who want to look younger can start drinking tea as it reduces the effects of ageing in humans. One can also drink tea to detoxify their body as it contains a higher amount of antioxidant when compared to berries and nuts. Studies also suggest that people who drink three to five cups of green tea every day can tend to live longer than average human life.

One can learn patience and appreciation from tea
Some people also call tea a portion of art as there are many rituals in preparation of tea. One has to stir the tea leaves in traditional form and has to wait to enjoy its delicious taste and endorse the numerous health benefits. The millennial generation love to be quick and hence the preparation of tea helps them gain some necessary patience in their life.

Tea has zero calories
Tea, when consumed in its natural form, does not contain calories and hence its natural flavour can provide some of the best nutritional benefits for humans. People who are looking for satisfying and a calorie-free beverage can start including tea in their diet.

Tea is good for teeth and immunity
When a person consumes tea without sugar, it can clear the plaque from their mouth as tea contains fluoride and tannins, which can remove the disease. A recent study also showcased that people who drink five cups of tea a day tend to have higher immunity in their blood than non-tea drinkers. Tea also contains L-theanine, which can help people to improve their focus and concentration. Indeed we wish more people to switch their beverage from now on.

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